Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

Amazon Seller Cuts Ad Costs 63 Boosts Orders 242

This article tells the success story of Amazon seller Chloe, who reduced ACOS by 63% and increased order volume by 242% within two weeks by setting clear KPIs, optimizing keyword strategies, and utilizing the Yishutong advertising intelligent optimization tool. It emphasizes the importance of clear goals, data-driven decision-making, and effective tool utilization in Amazon advertising optimization, providing valuable experience for other sellers. This case study highlights practical strategies for improving advertising performance and achieving significant results on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Brazils Black Friday Ecommerce Boom Key Product Strategies

Brazils Black Friday Ecommerce Boom Key Product Strategies

This article delves into the market potential and consumer preferences of Brazil's Black Friday promotion, revealing popular categories such as food and beverages, home appliances, mobile communications, and home decor, as well as the prevailing trends in technology products. It provides cross-border e-commerce sellers with product selection strategies and marketing advice to prepare for Brazil's Black Friday, helping them succeed in the Latin American e-commerce market. The analysis aims to guide sellers in choosing the right products and implementing effective marketing campaigns to maximize their sales during this crucial shopping event.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Face Trademark Risks Over Common Words

Amazon Sellers Face Trademark Risks Over Common Words

This article reveals the intellectual property complaint risks Amazon sellers may face by using common words like "100%". It details the trademark registration status of "100%" and corresponding strategies. Sellers are advised to review their listings, replace high-risk vocabulary, and emphasize brand building to mitigate potential infringement risks and safeguard their store operations. The importance of thorough listing optimization and understanding potential trademark issues is highlighted to avoid costly legal battles and ensure long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Risk Mitigation and Profitability

Amazon Sellers Guide to Risk Mitigation and Profitability

This article delves into the risks associated with Amazon listing hijacking, including infringement and customer complaints, offering practical mitigation techniques such as rigorous product selection and trademark verification. It also provides guidance for new sellers on the proper approach to listing hijacking, aiming to help them safely generate revenue and achieve sustainable profits. The focus is on minimizing potential legal and reputational damage while leveraging the benefits of piggybacking on existing successful listings.

01/04/2026 Logistics Industry Insights
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Amazon Launches Video Builder Tool for Seller Sales Growth

Amazon Launches Video Builder Tool for Seller Sales Growth

Amazon's video features are now fully available, leading to the launch of the Video Builder tool. This tool helps sellers easily create engaging videos and improve listing conversion rates. This article details the features, advantages, and limitations of Video Builder, and provides practical suggestions to help sellers seize video marketing opportunities and achieve sales growth during peak seasons. It aims to guide sellers on leveraging video to enhance their Amazon presence and drive sales effectively.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide Market Research to Traffic Growth

Amazon Sellers Guide Market Research to Traffic Growth

Preparation before listing products on Amazon is crucial. This article systematically outlines key pre-launch steps, covering market research, product positioning, traffic strategy, product packaging, user experience, and risk assessment. It emphasizes the importance of thorough preparation and highlights traffic acquisition as a core competitive advantage in future e-commerce operations. Only with adequate preparation can businesses stand out in the highly competitive market.

01/04/2026 Logistics Industry Insights
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Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Profits with Erpdriven Product Selection

Amazon Sellers Boost Profits with Erpdriven Product Selection

JiaPlus ERP empowers Amazon sellers to accurately predict product profitability. Through features like FBA/FBM model analysis, profit margin estimation, and profit/price simulation, combined with historical data and meticulous cost management, it helps sellers make informed decisions in a competitive market. By providing insights into potential profits and costs associated with different product choices, JiaPlus ERP enables sellers to optimize their product selection strategy and maximize their overall profitability on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales Through KOL Marketing Strategies

Amazon Sellers Boost Sales Through KOL Marketing Strategies

This article provides an in-depth analysis of how Amazon sellers can leverage KOL (Key Opinion Leader) marketing to enhance brand awareness and boost sales. It elaborates on the definition of KOL marketing, key factors in selecting KOLs, marketing strategy development, and the importance of compliant operations. Furthermore, it recommends four practical platforms for finding KOLs, helping sellers stand out in a competitive market. The article aims to provide actionable insights for Amazon sellers looking to effectively utilize KOL marketing for business growth.

01/04/2026 Logistics Industry Insights
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Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon Stock Dives on Weak Q3 Earnings Bleak Holiday Outlook

Amazon's Q3 earnings missed expectations, and Q4 forecasts were significantly lowered, triggering a stock price plunge. A strong dollar led to exchange rate losses, exacerbating performance pressure. The industry as a whole holds a pessimistic attitude towards peak season sales. Cross-border e-commerce sellers need to pay attention to exchange rate fluctuations, flexibly adjust strategies, and cope with market challenges. The results highlight the impact of macroeconomic factors and the need for adaptability in the current global e-commerce landscape.

01/04/2026 Logistics Industry Insights
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